Plus addresses

Add a tag after a plus sign in your address to track who shares it, and sort the mail that arrives with a rule.

A plus address is your normal address with + and a tag before the @. For a username of yourname, the address yourname+shopping followed by your usual domain delivers to your inbox, and so does any other tag. You do not set anything up first.

Use a different tag for each site you sign up to. If a tag starts to receive spam, you know which site passed it on.

Get an address#

  1. Open Settings > Plus Addressing.
  2. Under Your plus addresses, find a ready-made tag: shopping, newsletters, work, social, banking, travel or gaming. Hover over a row and select the copy icon to copy it.
  3. For another tag, type it under Generate a plus address and select Copy.

A tag can contain lowercase letters, numbers, dots, underscores and hyphens. Anything else is removed as you type.

Sort mail by tag#

  1. Select the filter icon beside an address, or Auto-filter emails to +tag for a custom tag.
  2. The Spam & Filters page opens with a rule filled in: the To address is matched and the action is Move to folder, named after the tag.
  3. Check that the folder exists, then select Create Rule.

See Labels and rules for the rest of the rule options and Folders for creating the folder.

Limits and caveats#

  • Your real username is visible in a plus address. Anyone who sees it can remove the tag. To hide your address, use a masked email.
  • Some websites reject addresses that contain +. Use a masked email there.
  • There is no setting to switch a tag off. To stop mail to a tag, write a rule that matches the To address.

Last updated 2 November 2026